With childhood obesity rates skyrocketing in Mexico, international food giant Nestlé is encourage healthier habits. The international food giant’s United for Healthier Kids program supports initiatives created to tackle the country’s obesity problem.
Nestlé and agency Ogilvy Paris, together with nutritionists, designers, economists, and others developed a line of 15 clever, engaging, and fun products to help kids eat healthier.
The set of cups featured in this video encourage kids to drink more water, by playing a game of “Guess Who?” The kids have to answer questions from cards that are inserted into a plastic disc that fits onto the base.
Other products include Juice Wrestler – a juicer designed like a wrestler’s arm to encourage arm wrestling – and Story Plate, a plate with interchangeable “landscapes” that encourage kids to play with their food by making stories with vegetables.
See all the U4HK products at http://u4hk.tumblr.com/ and let me know if you figure out how to order them … that part seems elusive.