People understand, recognize, and trust the most organized, consistently delivered brands because they communicate clearly to their audiences.
Having a website and social media presence allows you to market your business online and helps you establish credibility as a business.
Some things still need to be tangible - marketing collateral, books, t-shirts, and business cards to name a few.
Since 2009, Baltimore-based Under Amour has been creating special football uniforms to honor and benefit the Wounded Warrior Project. This year, the uniforms that Northwestern University’s team will wear on Nov. 16 sparked controversy because, critics say, the design appears to splatter the helmet, gloves and cleats with streaks of blood. Others are offended by […]
The National Congress of American Indians (NCAI) recently unveiled a poster framing the context of how degrading, insulting and racist using American Indian images such as that of the Cleveland Indians and the Washington Redskins really is. For decades, sport franchises have allowed caricatures of American Indians to dominate branding, marketing and even game-time fan participation […]
Originally designed in 1968, the International Symbol of Access (ISA) was a milestone in ADA history. It has since become a commonplace indicator of public environments where barriers such as steps and curbs have been removed, and as wayfinding signage for alternative routes in/out of facilities. But the sterile, passive two-dimensional representation of “the handicapped” […]