Category: Logos

Stonewall Regatta XXII Artwork

Stonewall Regatta XXII Artwork

Since 2011, Sport Creative has been proud to provide pro bono design support to DC Strokes Rowing Club, an all-volunteer run organization committed to building an inclusive environment, fostering personal growth, and promoting a spirit of sportsmanship. DC Strokes is one of only a handful of dedicated, independent LGBT rowing clubs in the world.

We first got involved with DC Strokes in 2001, when it was celebrating it’s twentieth anniversary. That year we helped out by providing a “brand refresh” that started with a new logo, and carried across multiple platforms, including print marketing materials, web, and team uniforms. We’ve followed up with services throughout the years for marketing happy hours and special events, learn to row programs, boat decals for the growing fleet, and, once a year, artwork for Stonewall Regatta, which Strokes hosts.

This design will be available on t-shirts on regatta day, printed on-site and on-demand by Northwest Design Ink. Want one? Drop me a line at rachel@sportcreative.biz.

A Train Wreck for the NBA

A Train Wreck for the NBA

The National Basketball Association unveiled its logo for the 2015 All Star game today. The event, to be held Feb. 15, 2015 at Madison Square Garden, will be co-hosted by the Brooklyn Nets and New York Knicks.

Playing off of New York’s iconic subway signage standards, the All-Star logo includes BKN and NYK as “station names,” and 2015 somewhat cleverly displayed in discs like various subway lines. But the proto-map on the right leaves an awkward negative space  in the center of the design and the text alignment is, well, non-existent. Check out the second image in the gallery for my reworked version with alterations.

Let’s just hope this is a draft. The NBA has six months to clean up this mess of a train wreck.

Check out the original New York City Transit Authority Graphics Standard Manual at http://thestandardsmanual.com/

New Brand Identity for Washington Pediatric Therapy

New Brand Identity for Washington Pediatric Therapy

Washington Pediatric Therapy specializes in providing therapy services to children from birth to seven years of age. When the owner contacted Sport Creative she said “My business is doing great so I don’t need a brand overhaul to bring in new patients, but I want my logo and website to match the professional services I provide.” Music to my ears. She understands the importance of strong branding to communicate a message to current patient families as well as potential clients.

As a kid, I was fortunate enough to spend a fair amount of time in doctor’s offices and operating rooms, so I felt like I had an insider’s perspective on being a kid who requires professional medical services. Washington Pediatric Therapy’s logo needed to appeal to parents, but also make the young patients feel comfortable – a marketing magnet on the fridge from WPT should help make the prospect of a home visit from a therapist seem like fun! And so the playful child logo emerged.

 

Logo Refresh for Total Health Physical Therapy

Logo Refresh for Total Health Physical Therapy

When the owner of Total Health Physical Therapy – Lisa Klein, PT, IMT.,C. – approached Sport Creative, her practice doors had been open for several years, her patient load was robust, and she was very well-respected in her field. It was time, she acknowledged, to align the practice’s brand identity with the professional services and environment she provided her patients.

We got her set on a new track with a refreshed logo,  and a communications pacakge including new business cards, letterhead and #10 envelopes.

New Logo for Womb Physical Therapy

New Logo for Womb Physical Therapy

When two highly-skilled and well-respected physical therapists joined forces to create Womb Physical Therapy for women, mothers, and babies, they knew they had something special to offer the Washington, DC area. With advanced degrees and years of experience treating patients, Womb approached Sport Creative to help move their brand identity in a new, more polished and professional direction.

Located in the heart of the nation’s capital, serving intelligent, professional, and self-assured women, we thought it important to think outside the box of pastels and soft fonts that are often employed to connote concepts of femininity. A bolder color palette added some sass to fit the therapists’ personalities and support a strong sense of self-esteem.

Racist Sport Logos in Context

Racist Sport Logos in Context

The National Congress of American Indians (NCAI) recently unveiled a poster framing the context of how degrading, insulting and racist using American Indian images such as that of the Cleveland Indians and the Washington Redskins really is. For decades, sport franchises have allowed caricatures of  American Indians to dominate branding, marketing and even game-time fan participation (think the Atlanta Braves’ Tomahawk Chop).

Founded in 1944, the NCAI is concerned that negative Indian stereotypes – including those perpetuated by sports mascots – negatively “affect the reputation and self-image of every single Native person and foster ongoing discrimination against tribal citizens. [Mascots] present a misleading image of Indian people and feed the historic myths that have been used to whitewash a history of oppression.”

Over the past half-century, work to eliminate the use of discriminatory and derogatory images in American sports has successfully eliminated over two-thirds of Indian sports mascots and logos. According to the NCAI, “In 2005, the National Collegiate Athletic Association, the governing body of college athletics, formally condemned the use of disparaging mascots and banned the use of Indian names, logos, and mascots during its championship tournaments.”

However, there are still nearly 1,000 racially insensitive mascots in use across the United States, from peewee leagues, to collegiate teams, and in the realm of professional sports.

The NCAI makes a singular, strong, irrefutable case with their recent poster: “This misrepresentation would not be acceptable for any other minority community in America.”

Brooklyn Nets Logo a Nod to the Gritty Past

Brooklyn Nets Logo a Nod to the Gritty Past

When the New Jersey Nets relocated to Brooklyn in April, they got a new moniker – the Brooklyn Nets – and with it, a new identity. Minority owner Jay-Z took it upon himself to design a new logo – the only one in the NBA whose primary colors are black and white, an homage, he says, to the New York City Transit Authority subway signs from the 1950s.

Jay-Z explains the design choices saying “[the logo] is classic and strong. It’s back to Brooklyn and what we’re about. It’s real gritty. We’re not about flash … You know, the roots of Brooklyn. It’s a bold, strong, simple logo.”

But not everyone is as excited about the new logo. Finding himself underwhelmed by the Jay-Z branding, designer Andrew Guirguis started a personal campaign called Reset The Nets, “to take on the task of designing the sort of logos and t-shirts I wish Nets HQ would’ve done themselves.”

I’m not terribly impressed by the logo as as stand-alone identity, but do think that their team store is full of street-cred worthy gear.

 

DC Strokes Rowing Club: Brand Refresh

DC Strokes Rowing Club: Brand Refresh

For people and organizations the prospect of an upcoming “big anniversary” tends to get a fire started when it comes to big ideas and goals. DC Strokes Rowing Club, in celebrating its 20th anniversary, decided it was time to shed its well-worn public image and update its brand identity for a new era.

Founded in 1991, DC Strokes held the conviction that LGBT rowers can be formidable athletes and competitors, and aspired to create a safe and supportive environment for LGBT rowers and their allies.

With this mission in mind, Sport Creative developed a new logo and overall brand identity for the DC Strokes. One that harkened back to classic rowing club logos, while also recognizing the unique demographic of athletes who were members of the club. The pink triangles have always adorned the club’s oar blades, a nod to LGBT protests of the 1970s that adopted the symbol.

The logo has been adopted across all platforms, including web, social media, print marketing materials, team uniforms, and boat decals.

A Fresh Look for Chirojoe

A Fresh Look for Chirojoe

After years of rowing, cycling, and swimming, I needed a chiropractor. And Dr. Joe Henderson was a chiropractor that, after years of helping other people achieve better alignment, decided that his logo needed to get in line with his professional services.

Dr. Joe (aka chirojoe) is well-versed in natural, conservative methods of healing, employing a diversified approach to musculoskeletal health that includes chiropractic adjustments, soft-tissue techniques, exercise and nutrition, with a strong emphasis on wellness and pro-active prevention of injury and the onset of degenerative conditions.

He’ll tell you to take a big breath, then take your head in his hands and twist your neck in that way that – for just a second – you think: “Holy crap!” And then you’re relieved and feeling silly that you were ever concerned because now that nagging pain in your neck has subsided.

Joe’s a professional. Sport Creative provided a brand refresh for chirojoe with an updated logo, business cards, and a website that includes on-line appointment booking.

Capital Sprints Regatta

Capital Sprints Regatta

Located in the heart of the nation’s capital, Capital Rowing Club is celebrating its 20th anniversary and once again hosting Capital Sprints Regatta on the Anacostia River. Drawing participants from around the MidAtlantic region, the regatta provides racing opportunities for masters rowers.