Did you know that Title IX – ground-breaking legislation passed on June 23, 1972, seeking to provide American women equal educational opportunities – gained traction in the athletic arena because of the actions of the women’s rowing program at Yale University? In 1976, Yale University had been a coed institution for just seven years. Women’s […]
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Brooklyn Nets Logo a Nod to the Gritty Past
When the New Jersey Nets relocated to Brooklyn in April, they got a new moniker – the Brooklyn Nets – and with it, a new identity. Minority owner Jay-Z took it upon himself to design a new logo – the only one in the NBA whose primary colors are black and white, an homage, he […]
DC Strokes Rowing Club: Brand Refresh
For people and organizations the prospect of an upcoming “big anniversary” tends to get a fire started when it comes to big ideas and goals. DC Strokes Rowing Club, in celebrating its 20th anniversary, decided it was time to shed its well-worn public image and update its brand identity for a new era. Founded in 1991, […]