Author: spor5203

Another MidAtlantic Erg Sprints in the Books

Another MidAtlantic Erg Sprints in the Books

Since 2015, Sport Creative has worked with the MidAtlantic Erg Sprints to maintain and develop the event’s website, creating appeal and driving engagement for a diverse audience ranging from scholastic athletes to those in their 70s and 80s.

Hosted by the Alexandria Crew Boosters at TC Williams High School in Alexandria, VA, the Erg Sprints is the largest indoor rowing event for juniors in the United States and the largest satellite qualifying event for the World Indoor Rowing Championships (C.R.A.S.H.-Bs) which is held annually in Boston. First held in 1986, the Erg Sprints has grown to accommodate nearly 2,000 entries from 132 clubs racing throughout the day in 145 events.

The Erg Sprints Board of Directors seeks to leverage their website and social media to reach a broad audience and create lots of buzz for their exciting event. Their website shows off large engaging photos, integrates social media feeds, and takes advantage of Google forms to collect volunteer data. New for the 2017 event: I incorporated an eCommerce solution that allows users to purchase ergs, t-shirts, and raffle tickets, and made it much easier for sponsors and vendors to sign up.

Erg Sprints also retained Sport Creative to develop and deploy a social media marketing plan. Leveraging Twitter, facebook, and facebook promotions, we reached 80,000 people over eight weeks, leading to a significant increase in page likes and views, post engagement, tweet impressions, profile visits, mentions, and followers.

Besides the professional relationship I have with Erg Sprints, I also participate. In 2015, 2016, and 2017 I trained for – and completed – the erg half marathon. Want to read more? Check out my blog post about my 2015 row on RowSource.com and find out what it was like to go up against an World Record-setting Olympian.

15 New Products from United For Healthier Kids

15 New Products from United For Healthier Kids

With childhood obesity rates skyrocketing in Mexico, international food giant Nestlé is encourage healthier habits. The international food giant’s United for Healthier Kids program supports initiatives created to tackle the country’s obesity problem.

Nestlé and agency Ogilvy Paris, together with nutritionists, designers, economists, and others developed a line of 15 clever, engaging, and fun products to help kids eat healthier.

The set of cups featured in this video encourage kids to drink more water, by playing a game of “Guess Who?” The kids have to answer questions from cards that are inserted into a plastic disc that fits onto the base.

Other products include Juice Wrestler – a juicer designed like a wrestler’s arm to encourage arm wrestling – and Story Plate, a plate with interchangeable “landscapes” that encourage kids to play with their food by making stories with vegetables.

See all the U4HK products at http://u4hk.tumblr.com/ and let me know if you figure out how to order them … that part seems elusive.

Stonewall Regatta XXII Artwork

Stonewall Regatta XXII Artwork

Since 2011, Sport Creative has been proud to provide pro bono design support to DC Strokes Rowing Club, an all-volunteer run organization committed to building an inclusive environment, fostering personal growth, and promoting a spirit of sportsmanship. DC Strokes is one of only a handful of dedicated, independent LGBT rowing clubs in the world.

We first got involved with DC Strokes in 2001, when it was celebrating it’s twentieth anniversary. That year we helped out by providing a “brand refresh” that started with a new logo, and carried across multiple platforms, including print marketing materials, web, and team uniforms. We’ve followed up with services throughout the years for marketing happy hours and special events, learn to row programs, boat decals for the growing fleet, and, once a year, artwork for Stonewall Regatta, which Strokes hosts.

This design will be available on t-shirts on regatta day, printed on-site and on-demand by Northwest Design Ink. Want one? Drop me a line at rachel@sportcreative.biz.

MidAtlantic Erg Sprints Celebrates 30 Years

MidAtlantic Erg Sprints Celebrates 30 Years

To celebrate its 30th anniversary, MidAtlantic Erg Sprints called on Sport Creative to develop and launch a new website with lots of appeal for its largest demographic – scholastic athletes.

Hosted by the Alexandria Crew Boosters Club at TC Williams High School in Alexandria, VA, the Erg Sprints is the largest indoor rowing event for juniors in the United States and the largest satellite qualifying event for the World Indoor Rowing Championships (C.R.A.S.H.-Bs) which is held in Boston. First held in 1986, the event has grown to accommodate nearly 2,000 entries from 100 clubs racing throughout the day on 126 Concept2 Model D ergs.

The Sprints director knew that he wanted to leverage web and social media to reach a broader audience and create lots of buzz. Their website incorporates engaging photos, integrates social media feeds, and takes advantage of Google forms to collect volunteer and other data.

In addition to helping develop this new Erg Sprints website, I also participated in the event. As a rower with 15 years of experience, I trained for – and completed – the erg half marathon. Want to read more? Check out my blog post about it on RowSource.com and find out what it was like to go up against an Olympian.

 

 

A Train Wreck for the NBA

A Train Wreck for the NBA

The National Basketball Association unveiled its logo for the 2015 All Star game today. The event, to be held Feb. 15, 2015 at Madison Square Garden, will be co-hosted by the Brooklyn Nets and New York Knicks.

Playing off of New York’s iconic subway signage standards, the All-Star logo includes BKN and NYK as “station names,” and 2015 somewhat cleverly displayed in discs like various subway lines. But the proto-map on the right leaves an awkward negative space  in the center of the design and the text alignment is, well, non-existent. Check out the second image in the gallery for my reworked version with alterations.

Let’s just hope this is a draft. The NBA has six months to clean up this mess of a train wreck.

Check out the original New York City Transit Authority Graphics Standard Manual at http://thestandardsmanual.com/

American Diabetes Association: “Fast-Fix Slow-Cooker”

American Diabetes Association: “Fast-Fix Slow-Cooker”

Since 2010, we’ve been working with the American Diabetes Association to design books and book covers for patients, nurses, and medical professionals. The Fast-Fix Slow-Cooker Cookbook offers new twists on family slow cooker favorites.

According to the ADA: “The innovative recipes in The Diabetes Fast-Fix Slow-Cooker Cookbook will improve your slow-cooking technique by revealing how the timely addition of fresh ingredients can bring new and surprisingly delightful levels of flavor, crunch, color, and freshness to your table. Learn how to turn your slow-cooker classics into easy-to-prepare head-turners and new family favorites—and eat healthfully while you’re at it!”

Available online at shopdiabetes.org. Shop to Stop Diabetes.

New Brand Identity for Washington Pediatric Therapy

New Brand Identity for Washington Pediatric Therapy

Washington Pediatric Therapy specializes in providing therapy services to children from birth to seven years of age. When the owner contacted Sport Creative she said “My business is doing great so I don’t need a brand overhaul to bring in new patients, but I want my logo and website to match the professional services I provide.” Music to my ears. She understands the importance of strong branding to communicate a message to current patient families as well as potential clients.

As a kid, I was fortunate enough to spend a fair amount of time in doctor’s offices and operating rooms, so I felt like I had an insider’s perspective on being a kid who requires professional medical services. Washington Pediatric Therapy’s logo needed to appeal to parents, but also make the young patients feel comfortable – a marketing magnet on the fridge from WPT should help make the prospect of a home visit from a therapist seem like fun! And so the playful child logo emerged.

 

Logo Refresh for Total Health Physical Therapy

Logo Refresh for Total Health Physical Therapy

When the owner of Total Health Physical Therapy – Lisa Klein, PT, IMT.,C. – approached Sport Creative, her practice doors had been open for several years, her patient load was robust, and she was very well-respected in her field. It was time, she acknowledged, to align the practice’s brand identity with the professional services and environment she provided her patients.

We got her set on a new track with a refreshed logo,  and a communications pacakge including new business cards, letterhead and #10 envelopes.

Vibrant New Website for WeCanRow DC

Vibrant New Website for WeCanRow DC

WeCanRow DC is a non-profit organization dedicated to brining the joy and healing power of rowing to women of all backgrounds and abilities, in any stage of breast cancer recovery. When this great group of ladies reached out to Sport Create with ideas for a new website, I jumped at the chance to partner with them.

When we started working with WeCanRow DC, they already had a successful 10-year history … and the website was harkening back to its early days. This vibrant, life-changing group wanted and needed a web presence that was more rowbust (get it? rowbust?), interactive, and informational. We completely transformed the site by adding engaging photo galleries, detailed event calendars, donation collection capabilities, contact forms, and social media integration.

To find out more or join, visit www.wecanrowdc.com.

 

New Logo for Womb Physical Therapy

New Logo for Womb Physical Therapy

When two highly-skilled and well-respected physical therapists joined forces to create Womb Physical Therapy for women, mothers, and babies, they knew they had something special to offer the Washington, DC area. With advanced degrees and years of experience treating patients, Womb approached Sport Creative to help move their brand identity in a new, more polished and professional direction.

Located in the heart of the nation’s capital, serving intelligent, professional, and self-assured women, we thought it important to think outside the box of pastels and soft fonts that are often employed to connote concepts of femininity. A bolder color palette added some sass to fit the therapists’ personalities and support a strong sense of self-esteem.