Category: Basketball

A Train Wreck for the NBA

A Train Wreck for the NBA

The National Basketball Association unveiled its logo for the 2015 All Star game today. The event, to be held Feb. 15, 2015 at Madison Square Garden, will be co-hosted by the Brooklyn Nets and New York Knicks.

Playing off of New York’s iconic subway signage standards, the All-Star logo includes BKN and NYK as “station names,” and 2015 somewhat cleverly displayed in discs like various subway lines. But the proto-map on the right leaves an awkward negative space  in the center of the design and the text alignment is, well, non-existent. Check out the second image in the gallery for my reworked version with alterations.

Let’s just hope this is a draft. The NBA has six months to clean up this mess of a train wreck.

Check out the original New York City Transit Authority Graphics Standard Manual at http://thestandardsmanual.com/

Brooklyn Nets Logo a Nod to the Gritty Past

Brooklyn Nets Logo a Nod to the Gritty Past

When the New Jersey Nets relocated to Brooklyn in April, they got a new moniker – the Brooklyn Nets – and with it, a new identity. Minority owner Jay-Z took it upon himself to design a new logo – the only one in the NBA whose primary colors are black and white, an homage, he says, to the New York City Transit Authority subway signs from the 1950s.

Jay-Z explains the design choices saying “[the logo] is classic and strong. It’s back to Brooklyn and what we’re about. It’s real gritty. We’re not about flash … You know, the roots of Brooklyn. It’s a bold, strong, simple logo.”

But not everyone is as excited about the new logo. Finding himself underwhelmed by the Jay-Z branding, designer Andrew Guirguis started a personal campaign called Reset The Nets, “to take on the task of designing the sort of logos and t-shirts I wish Nets HQ would’ve done themselves.”

I’m not terribly impressed by the logo as as stand-alone identity, but do think that their team store is full of street-cred worthy gear.