Category: Rowing

Another MidAtlantic Erg Sprints in the Books

Another MidAtlantic Erg Sprints in the Books

Since 2015, Sport Creative has worked with the MidAtlantic Erg Sprints to maintain and develop the event’s website, creating appeal and driving engagement for a diverse audience ranging from scholastic athletes to those in their 70s and 80s.

Hosted by the Alexandria Crew Boosters at TC Williams High School in Alexandria, VA, the Erg Sprints is the largest indoor rowing event for juniors in the United States and the largest satellite qualifying event for the World Indoor Rowing Championships (C.R.A.S.H.-Bs) which is held annually in Boston. First held in 1986, the Erg Sprints has grown to accommodate nearly 2,000 entries from 132 clubs racing throughout the day in 145 events.

The Erg Sprints Board of Directors seeks to leverage their website and social media to reach a broad audience and create lots of buzz for their exciting event. Their website shows off large engaging photos, integrates social media feeds, and takes advantage of Google forms to collect volunteer data. New for the 2017 event: I incorporated an eCommerce solution that allows users to purchase ergs, t-shirts, and raffle tickets, and made it much easier for sponsors and vendors to sign up.

Erg Sprints also retained Sport Creative to develop and deploy a social media marketing plan. Leveraging Twitter, facebook, and facebook promotions, we reached 80,000 people over eight weeks, leading to a significant increase in page likes and views, post engagement, tweet impressions, profile visits, mentions, and followers.

Besides the professional relationship I have with Erg Sprints, I also participate. In 2015, 2016, and 2017 I trained for – and completed – the erg half marathon. Want to read more? Check out my blog post about my 2015 row on RowSource.com and find out what it was like to go up against an World Record-setting Olympian.

Stonewall Regatta XXII Artwork

Stonewall Regatta XXII Artwork

Since 2011, Sport Creative has been proud to provide pro bono design support to DC Strokes Rowing Club, an all-volunteer run organization committed to building an inclusive environment, fostering personal growth, and promoting a spirit of sportsmanship. DC Strokes is one of only a handful of dedicated, independent LGBT rowing clubs in the world.

We first got involved with DC Strokes in 2001, when it was celebrating it’s twentieth anniversary. That year we helped out by providing a “brand refresh” that started with a new logo, and carried across multiple platforms, including print marketing materials, web, and team uniforms. We’ve followed up with services throughout the years for marketing happy hours and special events, learn to row programs, boat decals for the growing fleet, and, once a year, artwork for Stonewall Regatta, which Strokes hosts.

This design will be available on t-shirts on regatta day, printed on-site and on-demand by Northwest Design Ink. Want one? Drop me a line at rachel@sportcreative.biz.

MidAtlantic Erg Sprints Celebrates 30 Years

MidAtlantic Erg Sprints Celebrates 30 Years

To celebrate its 30th anniversary, MidAtlantic Erg Sprints called on Sport Creative to develop and launch a new website with lots of appeal for its largest demographic – scholastic athletes.

Hosted by the Alexandria Crew Boosters Club at TC Williams High School in Alexandria, VA, the Erg Sprints is the largest indoor rowing event for juniors in the United States and the largest satellite qualifying event for the World Indoor Rowing Championships (C.R.A.S.H.-Bs) which is held in Boston. First held in 1986, the event has grown to accommodate nearly 2,000 entries from 100 clubs racing throughout the day on 126 Concept2 Model D ergs.

The Sprints director knew that he wanted to leverage web and social media to reach a broader audience and create lots of buzz. Their website incorporates engaging photos, integrates social media feeds, and takes advantage of Google forms to collect volunteer and other data.

In addition to helping develop this new Erg Sprints website, I also participated in the event. As a rower with 15 years of experience, I trained for – and completed – the erg half marathon. Want to read more? Check out my blog post about it on RowSource.com and find out what it was like to go up against an Olympian.

 

 

Vibrant New Website for WeCanRow DC

Vibrant New Website for WeCanRow DC

WeCanRow DC is a non-profit organization dedicated to brining the joy and healing power of rowing to women of all backgrounds and abilities, in any stage of breast cancer recovery. When this great group of ladies reached out to Sport Create with ideas for a new website, I jumped at the chance to partner with them.

When we started working with WeCanRow DC, they already had a successful 10-year history … and the website was harkening back to its early days. This vibrant, life-changing group wanted and needed a web presence that was more rowbust (get it? rowbust?), interactive, and informational. We completely transformed the site by adding engaging photo galleries, detailed event calendars, donation collection capabilities, contact forms, and social media integration.

To find out more or join, visit www.wecanrowdc.com.

 

40 Years of Title IX

40 Years of Title IX

Did you know that Title IX – ground-breaking legislation passed on June 23, 1972, seeking to provide American women equal educational opportunities – gained traction in the athletic arena because of the actions of the women’s rowing program at Yale University?

In 1976, Yale University had been a coed institution for just seven years. Women’s athletics were deemed a curiosity and treated as intramural programs. The women’s crew, though practicing on the same stretch of river as the men’s program, was provided with antiquated equipment. Even more frustrating was the policy that forced the women to sit on a bus, cold and wet after practices, while the men’s squad got access to the locker rooms.

Nineteen women from that 1976 crew chose to protest the unfair conditions, stripping bare in front of Joni Barnett, Yale’s director of physical education, revealing “Title IX” scrawled on their bodies. Their “Declaration of Accountability” drew massive attention to the issue, and by the following rowing season, a women’s locker room was added to the boathouse.

Over the past four decades, the implementation of Title IX has offered a plethora of new athletic opportunities for women, sometimes at the expense of  men’s programs like wrestling, that are less profitable for a university than football or basketball. Is it time universities reevaluate the extremely lopsided nature of their athletic program funding across the board?

DC Strokes Rowing Club: Brand Refresh

DC Strokes Rowing Club: Brand Refresh

For people and organizations the prospect of an upcoming “big anniversary” tends to get a fire started when it comes to big ideas and goals. DC Strokes Rowing Club, in celebrating its 20th anniversary, decided it was time to shed its well-worn public image and update its brand identity for a new era.

Founded in 1991, DC Strokes held the conviction that LGBT rowers can be formidable athletes and competitors, and aspired to create a safe and supportive environment for LGBT rowers and their allies.

With this mission in mind, Sport Creative developed a new logo and overall brand identity for the DC Strokes. One that harkened back to classic rowing club logos, while also recognizing the unique demographic of athletes who were members of the club. The pink triangles have always adorned the club’s oar blades, a nod to LGBT protests of the 1970s that adopted the symbol.

The logo has been adopted across all platforms, including web, social media, print marketing materials, team uniforms, and boat decals.

Capital Sprints Regatta

Capital Sprints Regatta

Located in the heart of the nation’s capital, Capital Rowing Club is celebrating its 20th anniversary and once again hosting Capital Sprints Regatta on the Anacostia River. Drawing participants from around the MidAtlantic region, the regatta provides racing opportunities for masters rowers.