WeCanRow DC is a non-profit organization dedicated to brining the joy and healing power of rowing to women of all backgrounds and abilities, in any stage of breast cancer recovery. When this great group of ladies reached out to Sport Create with ideas for a new website, I jumped at the chance to partner with them. […]
Rowing
40 Years of Title IX
Did you know that Title IX – ground-breaking legislation passed on June 23, 1972, seeking to provide American women equal educational opportunities – gained traction in the athletic arena because of the actions of the women’s rowing program at Yale University? In 1976, Yale University had been a coed institution for just seven years. Women’s […]
DC Strokes Rowing Club: Brand Refresh
For people and organizations the prospect of an upcoming “big anniversary” tends to get a fire started when it comes to big ideas and goals. DC Strokes Rowing Club, in celebrating its 20th anniversary, decided it was time to shed its well-worn public image and update its brand identity for a new era. Founded in 1991, […]