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People understand, recognize, and trust the most organized, consistently delivered brands because they communicate clearly to their audiences.
Having a website and social media presence allows you to market your business online and helps you establish credibility as a business.
Some things still need to be tangible - marketing collateral, books, t-shirts, and business cards to name a few.
Black, White, and Brown. Those are the three colors official U.S. Olympic gear provider Nike has decided will best represent the United States when athletes take to London in July. “The clothing is completely American, but avoid the cliché of red, white and blue,” Lisa Baird, USOC Chief Marketing Officer, said. “So it all makes a […]
Did you know that Title IX – ground-breaking legislation passed on June 23, 1972, seeking to provide American women equal educational opportunities – gained traction in the athletic arena because of the actions of the women’s rowing program at Yale University? In 1976, Yale University had been a coed institution for just seven years. Women’s […]
When the New Jersey Nets relocated to Brooklyn in April, they got a new moniker – the Brooklyn Nets – and with it, a new identity. Minority owner Jay-Z took it upon himself to design a new logo – the only one in the NBA whose primary colors are black and white, an homage, he […]