Tag: DC

Stonewall Regatta XXII Artwork

Stonewall Regatta XXII Artwork

Since 2011, Sport Creative has been proud to provide pro bono design support to DC Strokes Rowing Club, an all-volunteer run organization committed to building an inclusive environment, fostering personal growth, and promoting a spirit of sportsmanship. DC Strokes is one of only a handful of dedicated, independent LGBT rowing clubs in the world.

We first got involved with DC Strokes in 2001, when it was celebrating it’s twentieth anniversary. That year we helped out by providing a “brand refresh” that started with a new logo, and carried across multiple platforms, including print marketing materials, web, and team uniforms. We’ve followed up with services throughout the years for marketing happy hours and special events, learn to row programs, boat decals for the growing fleet, and, once a year, artwork for Stonewall Regatta, which Strokes hosts.

This design will be available on t-shirts on regatta day, printed on-site and on-demand by Northwest Design Ink. Want one? Drop me a line at rachel@sportcreative.biz.

New Brand Identity for Washington Pediatric Therapy

New Brand Identity for Washington Pediatric Therapy

Washington Pediatric Therapy specializes in providing therapy services to children from birth to seven years of age. When the owner contacted Sport Creative she said “My business is doing great so I don’t need a brand overhaul to bring in new patients, but I want my logo and website to match the professional services I provide.” Music to my ears. She understands the importance of strong branding to communicate a message to current patient families as well as potential clients.

As a kid, I was fortunate enough to spend a fair amount of time in doctor’s offices and operating rooms, so I felt like I had an insider’s perspective on being a kid who requires professional medical services. Washington Pediatric Therapy’s logo needed to appeal to parents, but also make the young patients feel comfortable – a marketing magnet on the fridge from WPT should help make the prospect of a home visit from a therapist seem like fun! And so the playful child logo emerged.