Tag: Washington DC

MidAtlantic Erg Sprints Celebrates 30 Years

MidAtlantic Erg Sprints Celebrates 30 Years

To celebrate its 30th anniversary, MidAtlantic Erg Sprints called on Sport Creative to develop and launch a new website with lots of appeal for its largest demographic – scholastic athletes.

Hosted by the Alexandria Crew Boosters Club at TC Williams High School in Alexandria, VA, the Erg Sprints is the largest indoor rowing event for juniors in the United States and the largest satellite qualifying event for the World Indoor Rowing Championships (C.R.A.S.H.-Bs) which is held in Boston. First held in 1986, the event has grown to accommodate nearly 2,000 entries from 100 clubs racing throughout the day on 126 Concept2 Model D ergs.

The Sprints director knew that he wanted to leverage web and social media to reach a broader audience and create lots of buzz. Their website incorporates engaging photos, integrates social media feeds, and takes advantage of Google forms to collect volunteer and other data.

In addition to helping develop this new Erg Sprints website, I also participated in the event. As a rower with 15 years of experience, I trained for – and completed – the erg half marathon. Want to read more? Check out my blog post about it on RowSource.com and find out what it was like to go up against an Olympian.

 

 

Logo Refresh for Total Health Physical Therapy

Logo Refresh for Total Health Physical Therapy

When the owner of Total Health Physical Therapy – Lisa Klein, PT, IMT.,C. – approached Sport Creative, her practice doors had been open for several years, her patient load was robust, and she was very well-respected in her field. It was time, she acknowledged, to align the practice’s brand identity with the professional services and environment she provided her patients.

We got her set on a new track with a refreshed logo,  and a communications pacakge including new business cards, letterhead and #10 envelopes.

Vibrant New Website for WeCanRow DC

Vibrant New Website for WeCanRow DC

WeCanRow DC is a non-profit organization dedicated to brining the joy and healing power of rowing to women of all backgrounds and abilities, in any stage of breast cancer recovery. When this great group of ladies reached out to Sport Create with ideas for a new website, I jumped at the chance to partner with them.

When we started working with WeCanRow DC, they already had a successful 10-year history … and the website was harkening back to its early days. This vibrant, life-changing group wanted and needed a web presence that was more rowbust (get it? rowbust?), interactive, and informational. We completely transformed the site by adding engaging photo galleries, detailed event calendars, donation collection capabilities, contact forms, and social media integration.

To find out more or join, visit www.wecanrowdc.com.

 

DC Strokes Rowing Club: Brand Refresh

DC Strokes Rowing Club: Brand Refresh

For people and organizations the prospect of an upcoming “big anniversary” tends to get a fire started when it comes to big ideas and goals. DC Strokes Rowing Club, in celebrating its 20th anniversary, decided it was time to shed its well-worn public image and update its brand identity for a new era.

Founded in 1991, DC Strokes held the conviction that LGBT rowers can be formidable athletes and competitors, and aspired to create a safe and supportive environment for LGBT rowers and their allies.

With this mission in mind, Sport Creative developed a new logo and overall brand identity for the DC Strokes. One that harkened back to classic rowing club logos, while also recognizing the unique demographic of athletes who were members of the club. The pink triangles have always adorned the club’s oar blades, a nod to LGBT protests of the 1970s that adopted the symbol.

The logo has been adopted across all platforms, including web, social media, print marketing materials, team uniforms, and boat decals.

A Fresh Look for Chirojoe

A Fresh Look for Chirojoe

After years of rowing, cycling, and swimming, I needed a chiropractor. And Dr. Joe Henderson was a chiropractor that, after years of helping other people achieve better alignment, decided that his logo needed to get in line with his professional services.

Dr. Joe (aka chirojoe) is well-versed in natural, conservative methods of healing, employing a diversified approach to musculoskeletal health that includes chiropractic adjustments, soft-tissue techniques, exercise and nutrition, with a strong emphasis on wellness and pro-active prevention of injury and the onset of degenerative conditions.

He’ll tell you to take a big breath, then take your head in his hands and twist your neck in that way that – for just a second – you think: “Holy crap!” And then you’re relieved and feeling silly that you were ever concerned because now that nagging pain in your neck has subsided.

Joe’s a professional. Sport Creative provided a brand refresh for chirojoe with an updated logo, business cards, and a website that includes on-line appointment booking.

Capital Sprints Regatta

Capital Sprints Regatta

Located in the heart of the nation’s capital, Capital Rowing Club is celebrating its 20th anniversary and once again hosting Capital Sprints Regatta on the Anacostia River. Drawing participants from around the MidAtlantic region, the regatta provides racing opportunities for masters rowers.