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Under Armour’s Splattered Flag Uniform Design Controversy

Under Armour’s Splattered Flag Uniform Design Controversy

Since 2009, Baltimore-based Under Amour has been creating special football uniforms to honor and benefit the Wounded Warrior Project. This year, the uniforms that Northwestern University’s team will wear on Nov. 16 sparked controversy because, critics say, the design appears to splatter the helmet, gloves and cleats with streaks of blood. Others are offended by …

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Racist Sport Logos in Context

Racist Sport Logos in Context

The National Congress of American Indians (NCAI) recently unveiled a poster framing the context of how degrading, insulting and racist using American Indian images such as that of the Cleveland Indians and the Washington Redskins really is. For decades, sport franchises have allowed caricatures of  American Indians to dominate branding, marketing and even game-time fan participation …

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A New Spin Updates the “Handicapped” Icon

A New Spin Updates the “Handicapped” Icon

Originally designed in 1968, the International Symbol of Access (ISA) was a milestone in ADA history. It has since become a commonplace indicator of public environments where barriers such as steps and curbs have been removed, and as wayfinding signage for alternative routes in/out of facilities. But the sterile, passive two-dimensional representation of “the handicapped” …

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A Sports Illustrated Cover Like No Other

A Sports Illustrated Cover Like No Other

The American sports world was rocked on Monday, April 15, when two explosions shook the final stretch of the Boston Marathon. Unlike in years past, enduring images from this event will not be  men’s winner Leslisa Desisa outpacing Micah Kogo, or women’s champ Rita Jeptoo crossing the line in 2:26:25. Those last meters in the …

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American Diabetes Association: “The Smart Shopper”

American Diabetes Association: “The Smart Shopper”

Since 2010, we’ve been working with the American Diabetes Association to design books and book covers for patients, nurses, and medical professionals. The Smart Shopper Diabetes Cookbook  provides strategies for stress-free meals from the deli counter, freezer, salad bar, and grocery shelves. The ADA explains: “This collection of 125 recipes is based on a simple …

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2012 U.S. Olympic Team Gear – No Red, White & Blue for Nike

2012 U.S. Olympic Team Gear – No Red, White & Blue for Nike

Black, White, and Brown. Those are the three colors official U.S. Olympic gear provider Nike has decided will best represent the United States when athletes take to London in July. “The clothing is completely American, but avoid the cliché of red, white and blue,” Lisa Baird, USOC Chief Marketing Officer, said. “So it all makes a …

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40 Years of Title IX

40 Years of Title IX

Did you know that Title IX – ground-breaking legislation passed on June 23, 1972, seeking to provide American women equal educational opportunities – gained traction in the athletic arena because of the actions of the women’s rowing program at Yale University? In 1976, Yale University had been a coed institution for just seven years. Women’s …

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DC Strokes Rowing Club: Brand Refresh

DC Strokes Rowing Club: Brand Refresh

For people and organizations the prospect of an upcoming “big anniversary” tends to get a fire started when it comes to big ideas and goals. DC Strokes Rowing Club, in celebrating its 20th anniversary, decided it was time to shed its well-worn public image and update its brand identity for a new era. Founded in 1991, …

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A Fresh Look for Chirojoe

A Fresh Look for Chirojoe

After years of rowing, cycling, and swimming, I needed a chiropractor. And Dr. Joe Henderson was a chiropractor that, after years of helping other people achieve better alignment, decided that his logo needed to get in line with his professional services. Dr. Joe (aka chirojoe) is well-versed in natural, conservative methods of healing, employing a diversified …

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