When the New Jersey Nets relocated to Brooklyn in April, they got a new moniker – the Brooklyn Nets – and with it, a new identity. Minority owner Jay-Z took it upon himself to design a new logo – the only one in the NBA whose primary colors are black and white, an homage, he […]
Logos
DC Strokes Rowing Club: Brand Refresh
For people and organizations the prospect of an upcoming “big anniversary” tends to get a fire started when it comes to big ideas and goals. DC Strokes Rowing Club, in celebrating its 20th anniversary, decided it was time to shed its well-worn public image and update its brand identity for a new era. Founded in 1991, […]
A Fresh Look for Chirojoe
After years of rowing, cycling, and swimming, I needed a chiropractor. And Dr. Joe Henderson was a chiropractor that, after years of helping other people achieve better alignment, decided that his logo needed to get in line with his professional services. Dr. Joe (aka chirojoe) is well-versed in natural, conservative methods of healing, employing a diversified […]